Vibrant
Transitions 2025
_where
Milan, Italy
_when
2025
_what
I got invited to moderate the opening event for the BMW Group Vibrant Transitions installation in Milan as part of the Milan Design Week.
Together with Massimiliano Di Silvestre, President and CEO of BMW Italy, Claudia Fräßdorf, BMW Group Design Head for Colour and Materials and Holger Hampf, Head of Design at MINI we talked about how the ideas of openness and individualisation have influenced the design of the installation and how this is reflected in the holistic design approach of the BMW Group. And we also talked about their sources of inspiration for the mobility design of the future.
All taking place at the historic Palazzo Borromeo d’Adda right in the heart of Milan.
